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Podcast: That's What I Call Marketing
Episode: S5Ep11: Descript CEO on What Actually Grows A Product.
Description: Laura Burkhauser, CEO of Descript, explains the surprising truth about what actually grows a product.Most marketing advice assumes growth comes from better targeting, smarter funnels, or stronger loyalty. Laura sees it differently.In this episode, we get into what actually drives product growth — and why some of the most widely accepted ideas in marketing and SaaS don’t hold up when you look at real behaviour. From why freemium often fails, to why loyalty doesn’t grow your business (but still matters), to what AI will and won’t change — this is a grounded...