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Podcast: eCommerce Badassery
Episode: 370. Badass Basics: Your eCommerce Navigation Menu
Description: This is week two of the Badass Basics series, and I’m breaking down two things that can make or break your customer’s shopping experience: your navigation menu and your collection filters.
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I’m walking you through how to organize your nav, what belongs at the top level vs. tucked into a subcollection, and how your filters and navigation should work together so every shopper finds what they came for.
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Why your nav menu and filters are basically a sales associate (and how to tell if yours is the good one or the b...