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Podcast: Market Like a Fintech
Episode: NALA Money: Building Purpose Around The Fintech Problem You’re Solving | Benjamin Fernandes, CEO & Founder of NALA Money
Description: As marketers, our job is to get our solution in front of the right people who have a problem that we can solve.In order to do that well, you really need to understand the problem. That means doing interviews with your target market. Observing how they interact with your product. Even going as far as participating in their day to day life. Essentially, you want to fall in love with the problem you’re solving. That’s exactly what Be...