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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: Everything You Knew About Paid Traffic Doesn't Work Anymore
Description: Growth Newsletter:Â https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric break down why AI is quietly killing the marketing channels most businesses still rely on — cold email open rates have dropped over 40%, AI-generated content is getting near-zero engagement, and outreach inboxes are completely flooded. They share exactly where they're shifting their marketing spend in 2026, why branding and in-person events are the new moat, and why Neil basically quit doing podcasts.
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