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Podcast: Leaders Worth Knowing Podcast
Episode: Big brands at the big tournament: How Walmart, The Home Depot and Mondelēz are planning their World Cup summer
Description: With the World Cup just a few weeks away, tournament and team sponsors are rolling out activation plans across the United States, Canada and Mexico. A trio of senior brand executives sat down with David Cushnan, on the sidelines of Sports Business Journal and Leaders’ Business of Soccer event in Atlanta last week, to run through their activation plans, hopes and targets for the upcoming tournament, and consider what happens afterwards.Allison Kolber is VP Integrated Marketing at The Home Depot, which is an official tournament supporter amongst several soccer spo...