Want to create an interactive transcript for this episode?
Podcast: Startup To Scale
Episode: 259. CPG Brokers Explained: When You Need One (and When You Don’t)
Description: Hiring a CPG broker can unlock retail growth or become an expensive distraction.In this episode, I break down the real role brokers play in scaling a food and beverage brand with Lisa from Run the Numbers. From understanding retailer relationships and review cycles to structuring compensation and setting performance expectations, this is a tactical guide for founders navigating wholesale growth.We cover:What brokers actually do (and what they don’t)When it makes sense to hire one and when it doesn’tHow brokers get paid and what that mean...