Want to create an interactive transcript for this episode?
Podcast: The CMO Podcast
Episode: Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)
Description: If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Baby Boomers.To explore the 50+ audience, Jim welcomes Brent Rivard, CEO and co-founder of Geezer Creative, an agency built around one bold premise: the marketing industry has been ignoring consumers who represent an $8 trillion opportunity.Gen X and Boomers control roughly 70% of disposable income in the U.S., yet most brands remain obsessively focused...