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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: Beyond Meat drops the ‘Meat’ from its name as it expands to plant-based drinks and snacks
Description: Beyond Meat is dropping “Meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages, and tenders and expands into new categories like protein drinks.
The company, rebranded as Beyond The Plant Protein Co.—or simply Beyond on its packaging—changed its website and social media channels. Beyond introduced its first beverage, a sparkling protein drink called Beyond Immerse, in January and plans to release a protein bar this summer.
The refresh could be critical for the brand. U.S. sales of plant-based alternatives to meat are flagging and have dragged Beyond down with them. The company...