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Podcast: The Ecom Show
Episode: #78 Roshelle from Yotpo Talks Engagement - The New Way to Improve Customer Lifetime Value
Description: #78 Roshelle from Yotpo Talks Engagement - The New Way to Improve Customer Lifetime ValueIs your brand-customer communication a bit lackluster? Are you struggling to build a close relationship with your customers? This episode is all about customer retention: establishing, building, and maintaining trust.Roshelle Savdie is the Associate Product Marketing Manager of Yotpo, an e-commerce marketing platform that offers a full suite of solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. Following a Bachelor’s degree in Psychology and a Master’s in Economics, Roshelle sought a role in the study of h...