Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning
Description: Recorded live on the Shoptalk Spring show floor, Phillip and Alicia sit down with Leah Logan, VP of Retail Media Transformation for Inmar Intelligence, and Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce, fresh off a spirited on-stage debate about agentic commerce. We debunk AI Traffic Apocalypse predictions and make the case for creators as a critical yet overlooked retail media channel.Â
The AIpocalypse, Explained
Key takeaways:
AI referral traffic currently accounts for just 0.1–2% of retailer traffic; it has also led to eCommerce site traffic growth, not decline.Â
Consumer intent data, not bottom-funnel ads...