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Podcast: Tower After Hours
Episode: S4 E3 | More Than Books: Aligning Strategy & Plan for Community Impact
Description: Welcome back to a new episode of TAH! This month we had the absolute pleasure of sitting down with one of our very own clients, Library System of Lancaster County. Continuing on our theme of knowing your Marketing Strategy vs. Marketing Plan, we dive into one of our favorite campaigns. Looking beyond just the books at what libraries can offer, this campaign is a perfect example of how to take your overall strategy and create a specific marketing plan for what you need to accomplish. We are so excited to walk through this real world example of...