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Podcast: Tower After Hours
Episode: S4 E2 | Strategy to Stability: Making Email Your Marketing Anchor
Description: Welcome back to Tower After Hours! Season 4: Defining Your Marketing Strategy & PlanThis episode is showcasing what should be anchored in every marketing strategy – email. Rather than chasing constant change, it’s better to lean into email’s stability and focus on doing the fundamentals well. Consistency is part of why it remains such a reliable channel. Dig into this episode with Tower's very own Grace and Danae as we talk all about the importance of this channel and how it helps contribute to the greater good of a larger marketing strategy. <...