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Podcast: The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Episode: Closing the Trust Gap: Why Prospects Don't Believe You
Description: Most salespeople jump straight into questions, pitches, and proposals — without ever addressing the elephant in the room: your prospect doesn't trust you yet. In this episode, Bill Caskey shares a segment from a recent interview where he breaks down the "trust gap" — that invisible wall between seller and buyer that kills deals before they start. Then Bill goes deeper, offering four practical ways to close that gap fast: asking what prospects want from the meeting, laying out the process upfront, staying psychologically safe, and checking in consistently throughout. If you're tired of being treated like just a...