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Podcast: Conversations with Rich Bennett
Episode: How Billy Fanshawe Made a Unique Vodka Brand
Description: What does it take to break into one of the most competitive industries out there?In this episode, Rich sits down with Billy Fanshawe, founder of Lytos Vodka, to talk about how a simple college idea turned into a patented product that’s challenging the status quo.Billy shares how he taught himself the science behind his formula, pushed through regulatory roadblocks, and built a brand from the ground up in a saturated market. His story is proof that innovation doesn’t always come from a lab. Sometimes it comes from real-life experience and relentless dete...