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Podcast: Future Commerce
Episode: LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal
Description: How does a 76-year-old legacy retailer reinvent itself as a tech-powered ecosystem? Lisa Horton, Chief Communications & Creative Officer at David’s Bridal, dishes on the company’s grand modernization and how they’ve expanded to accommodate the next generation’s Gen-Z-sized aspirations.Â
Here Comes the Algorithm
Key takeaways:
David's Bridal's "Aisle to Algorithm" pivot puts AI at the center of everything — from merchandising to internal communications.
The Style Squad ambassador program bridges employee creators ("Dream Makers") and external influencers, offering the most aggressive affiliate commission in retail at 20%.
David's captures 90% of brides who enter their ecosy...