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Podcast: Above The Business
Episode: #554: Understanding Marketing Plans
Description: Marketing is one of the most confusing areas for many small business owners. While sales may come naturally, deciding how much to invest in marketing and where to allocate those dollars often feels unclear.This episode kicks off a three-part series focused on helping business owners build a clearer marketing foundation. In part one, Bradley Hamner breaks down what a marketing plan actually is and how to build one in a simple, practical way. He explains how to determine your marketing budget based on revenue targets, why your budget should inform your strategy, and how to think...