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Podcast: Creator Upload
Episode: YouTube Takes the Gloves Off | The Renaissance of Branded Web Series
Description: In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name.We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy.What you’ll learn:-- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI.-- How US creators can now sell a...