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Podcast: The Power in Purpose: A Podcast for Wedding Pros
Episode: 209 | How Luxury Buyers Actually Decide (And Why Your Marketing Isn't Matching It)
Description: If you've ever felt like you're doing everything right in your wedding business (showing your work, explaining your packages, justifying your pricing), and still attracting clients who question your price… this episode is going to hit. We're talking about what luxury wedding couples actually want (and the psychology behind how they make decisions). On this episode of The Power in Purpose Podcast: [04:40]: Where more wedding pros get wrong when trying to shift to a luxury market [06:39]: A Harvard Business study you need to know about [10:56]: The two buyer psychologies in the we...