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Podcast: The Ad Podcast
Episode: Sebastian Margaglio - Senior Manager of Brand & Marketing - Long Weekend
Description: Sebastian Margaglio is the Senior Manager of Brand & Marketing for Long Weekend, a sustainable food and lifestyle brand operating under the Sumitomo Corporation of Americas (SCOA).Margaglio is a central figure in the launch and scaling of Long Weekend, which focuses on high-quality, plant-based products designed for modern, busy lifestyles. He is specifically noted for:Market Launch: Transitioning the brand from a concept to a scalable business in the U.S. market.Product Strategy: Leading the marketing for their flagship product—freeze-dried soups. These are positioned as a healthy, "one-step" meal option for he...