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Podcast: The Ad Podcast
Episode: Mark Connon - CEO - Bombora
Description: Mark Connon is a seasoned executive in the adtech, martech, and data industry, currently serving as CEO of Bombora, a leading provider of B2B intent data and audience solutions that helps marketers identify in-market buyers through aggregated, privacy-compliant signals from publisher content consumption.He joined Bombora as President in May 2023 and assumed the CEO role around mid-2024, succeeding founder Erik Matlick. Under his leadership, the company focuses on open B2B ecosystems, bridging B2B and B2C-style targeting precision, combating data fragmentation, and enabling actionable, high-precision audiences for performance marketing and sales alignment.His career includes key...