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Podcast: Business Is Boring
Episode: Mel Lewis from Ultrella
Description: Mel Lewis is the founder of Ultrella. Natural deodorant hasn’t always had the best image. Everyone probably knows someone they can smell at five paces who told them they run a crystal under their arm occasionally to help with odour. Some 'natural' mixtures have so much rosemary and coconut oil that you end up smelling like a body odour lamb roast. Mel was tackling an endurance 100km challenge, and needed something that worked but that wasn’t full of nasties. She figured there had to be a better option to what she could find, so applied for a rese...