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Podcast: Business Is Boring
Episode: My Food Bag co-CEO Cecilia Robinson on why you have to destroy your own market share
Description: If you're looking at companies in the last few years that have made a real impact in the local entrepreneur and general scene, you can't go past My Food Bag. Pulling an idea in from overseas and making it work here in tiny, weird New Zealand was a passion for Cecilia and James Robinson. The idea was weekly delivered food parcels that contained everything a family needed to make meals for the week. They got Nadia Lim on board as a brand ambassador and next thing you know they're making $100 million in revenue.But it can't have...