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Podcast: The PRovoke Media Podcast
Episode: Roundtable: Unlocking B2B results with intelligent PR
Description: PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
Justin Lam, Business Executive Officer, Nespresso HK & Macau
Marty Filipowski, Director of Public Relations, APJ, Nutanix
David Hardoon, Managing Director, Aboitiz Data Innovation
Caroline Hsu, Managing Director AP, The Hoffman Agency
Sheel Kohli, Chief Marketing Officer, Eqonex
Arun Sudhaman, Editor-in-Chief, PRovoke Media (moderator)
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives v...