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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 731 – How Will Changing Your Marketing… Actively Improve Your Sales Success?
Description: I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all.
What I didn't realize at the time is that we had to run two separate races for marketing and sales...
Relevance leads to Relationships
Authority leads to Authenticity
Consistency leads to Commitment
Engagement leads to Execution
As you start to build a bridge between marketing and sales, you have to make sure...