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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: What You Need To Know About #DisruptiveMarketing
Description: #AlTepper founder of #TepFu is a master of #lazymarketing. Self-styled as the Barry White of marketing, 2 portly old geezers discuss the difference between #disruption and #innovation.
Disruption is aligned to innovation but they are different. Innovation is enhancing what already exists. Disruption is doing something completely new. You win battles by not fighting the battle but by picking the terrain. In business you can out-spend or out-position your competition
Al has developed a 3 step process called conversation mastery:
Brand Mastery - developing the most incredible story is about winning the first mile
Content Mastery...