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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: How To Unlock Channel & Sales Success With 7 Stories
Description: #MikeAdams is best-selling author of "7 Stories Every Salesperson Must Tell". Mike has gone from zero to hero in 4 completely new vertical markets selling both complex and commoditised products and services internationally using the power of 7 stories.
Human beings can't tear away their attention from a good story and Mike explains why and how to craft a good business story for the 7 key functions:
Personal
Key Staff
Company
Insight
Success
Values
Teaching
He coaches me through the process of developing my own customer success story to demonstrate how to build a powerful story for yourself. Experience...