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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: How to find, engage & motivate the right channel partners
Description: #GeorgeDziedzic spent his career in the channel, building Intergraph into a channel powerhouse. He founded and ran #FosterMcCallum helping start ups to the likes of #Cisco and #IBM build their channels by partnering with & onboarding the #rightpartners. Building on good decisions early in the relationship, George helped his client develop an ecosystem that serves both vendor and partners
We focus on the ultimate objectives of growth, profitability, risk minimisation, speed-to-market and rapidly building critical mass
We explore each phase of the lifecycle of a partner network, from conception and recruitment, to management and restructuring, as...