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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Why Are You Making 9 Stupid Mistakes With Your Marketing?
Description: Louis Gudema, author of the excellent Bullseye Marketing, has developed a 9 point checklist to analyse whether your marketing is effective or not. Louis discusses the common mistakes marketers make and busts a load of myths around what works and what doesn't. He warns us against being tempted away from what works by what is popular and in fashion.
Did you realise that email marketing can be nearly FORTY (40) times more effective than social media? (#McKinsey, 2014)
Are you using intent data to identify quality prospects?
Are you spreading your message too thin and losing customers to your competition?
Are yo...