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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Are You Herding Cats? The Truth About Enterprise Selling
Description: Best selling author of one of the Top 50 Selling Books of ALL Time (according to Top Sales World Magazine), #SandlerEnterpriseSelling (published by #McGrawHill, #BrianSullivan chats to me about his 30+ year career in big ticket, complex sales and sales management. We chart his journey from #XeroxCorporation to #CapGemini and now as VP of Sandler Enterprise Selling (#SES) at #Sandler.
We discuss a number of simple, practical tools that Brian has designed to help enterprise, transactional and channel salespeople:
Sell more
Sell more often
To more buyers
For more money
And get out of deals they can't win, f...