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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: MakingChannelSalesWork: A Future With A Smile In It
Description: I interviewed #DarraghPower who is a global corporate trainer for a major software vendor. We discussed how the changing channel environment is presenting opportunities and threats to vendors and service providers. We explore how you as vendors and partners need to better align with the changing requirements of your end user customers.
We delve deep into how the increased complexity of the buyer-seller-end user environment requires a very different sort of channel sales professional & channel chief.
We discuss why behaving in a "Partner Centric" manner is no longer optional and why executive engagement is critical...