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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Jay McBain: The Future of Channel Sales and How It Will Affect You
Description: Over the next 6 years 3/4 of all people working in the channel will be Millennials. 2/3 of all purchases sold via the channel are made within the line of business. Today 75% of ALL products are sold via partners and within 8 years 90% of ALL technology will be sold via partners.
If you aren't at least a little channel curious yet, perhaps you should be.
The best channel managers and leaders share more in common with CEOs and General Managers than VPs of Sales.
Jay McBain is head of research in the channel for Forrester. With 25 years...