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Podcast: The Allan McKay Podcast
Episode: 327 -- Pricing Strategy
Description: In the beginning of your career as junior artists, it’s fight or flight. You will either leave the industry because it’s too hard or you’ll work hard on as many jobs as you can. You need that exit strategy, however, otherwise you will burn out. It’s the fear that keeps you small. You are afraid of losing jobs if you raise your rates. A lot of the time, you also undervalue yourself. If you put your brand out there and it’s cheap -- even if it’s great quality work -- the clients will...