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Podcast: Let's Talk Loyalty
Episode: #164: Loyalty Magazine Awards - now the International Loyalty Awards (Short Show Summary)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today's episode is a short summary of my interview in 2020 with Annich Macintosh, the Editor and CEO of the "Loyalty Magazine Group" in the UK, focusing on their loyalty awards.Annich explains the approach, some notable winners in 2020, and also some key trends and changes she noticed in consumer behaviour that loyalty professionals need to notice and factor in to their plans in a pandemic-changed world.As these...