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Podcast: Office Talk Australia, Marketing for Architecture
Episode: Nikita Morell
Description: Nikita Morell is a copywriter and marketing strategist for architects. In this special Q&A episode, Nikita and I answer your questions about copywriting, websites, projects descriptions, about pages and much more. In this episode, Nikita and I chatted about:The mistakes architects make time and time again with their website copy.The key difference between copywriting and other types of architectural writing that you need to be aware of.The steps Nikita takes to help figure out your point of difference, and how interviews with past clients can be helpful in figuring out your practice's s...