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Podcast: Marketing Mistakes (And How To Avoid Them)
Episode: The Importance Of Audience Research
Description: In today’s episode, Stacy sits down with Rand Fishkin, who is the Co-founder and CEO of SparkToro, a Seattle-based tech start-up that provides tools for audience intelligence and market research. He is also the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World. The two discuss the importance of better knowing your audience, as well as the downfall of creating a fictionalized avatar. Rand also shares why he believes it’s best not to invest all your money in Facebook or Google ads. Check here for some notes
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