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Podcast: EARN THE RIGHT with Trevor Young
Episode: 213: An insider’s guide to generating quality media coverage with Chenoa Parr
Description: The past two episodes of the podcast have looked at earned media, with emphasis on generating editorial exposure in mainstream media and trade press.
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{ EP 211- How to build a national media profile as the go-to expert in your space: Case study with Jake Moore; EP 212 - How owned media can lead to editorial exposure > Content Marketing for PR audiobook chapter }
In this episode, we stay with the earned media theme, but go deeper into the process of how to deal with journalists and producers in order to generate edi...