Want to create an interactive transcript for this episode?
Podcast: Taste Radio
Episode: Insider Ep. 103: What Makes A 'Hot' Brand? It's Personal.
Description: Jing Gao's mission to "bring uncensored Chinese flavors to the table" has made her brand a hot commodity. An award-winning chef and former restaurant owner, Gao is the founder and CEO of Fly By Jing, an innovative brand of Sichuan-inspired sauces and seasonings that launched in 2018 and is known for its modern take on Chinese cuisine. In recent months, Gao has overseen a massive spike in demand for the brand's products, which include a chili crisp, dumpling sauce and mala spice. The surge, driven partly by a New York Times article praising the versatility of...