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Podcast: The Brian Nichols Show
Episode: 396: Cutting Through the Clutter -with Art Sobczak
Description: Art Sobczak: "The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."If you want to have more opportunities to sell your solution, service, or idea, it starts with being smart and focusing on who you're selling to versus what it is that you're selling!Art Sobczak is a renowned sales legend, author of "Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling", and...