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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 733 – You May Want Leads… But What You Really Need Is Prospects?
Description: I don't know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don't know me enough to reach out and get to know me, yet they think they can know who a good lead would be like for me and my company?
I view leads as cold calls and who has time for that? I prefer prospects, where we have something in common and have a real reason to have a conversation...