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Podcast: Sweathead, A Strategy Podcast
Episode: Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance
Description: What is it like to lead the strategy team in a social media agency right now? How can brands capitalize on social media platforms without just spraying content everywhere and praying for it to work? Are playbooks and creative brief templates relevant to social media strategy? These questions and more are answered in this Sweathead episode with Rob Engelsman, Head of Strategy & Relevance at Annex88.
As the Head of Strategy & Relevance, Rob leads a team that works with brands like adidas Originals, Courvoisier, HUGO BOSS, and Keurig Dr. Pepper. He created the Science of Hype, a methodology...