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Podcast: IEN Radio
Episode: Dodge to Hire 'Chief Donut Maker'
Description: For that highly nuanced person who wants to combine executive level business savvy with down-and-dirty racing tricks, Dodge just might have the job for you.The maker of the Challenger Hellcat and other notable muscle cars has a role to fill within its organization, announcing recently that it is on the hunt for a C-level brand ambassador to promote its new marketing strategy, dubbed “Never Lift.”Dodge says the individual selected for this year-long gig will be provided with a Hellcat to drive for a year, a salary of $150,000 and a custom wardrobe.And...