Want to create an interactive transcript for this episode?
Podcast: Strategic Counsel by ForthRight Business
Episode: 4 Key Components of a Successful PR Campaign
Description: A PR campaign should be an essential part of every business’ marketing effort. PR (public relations, or earned media) can 1) Build credibility through third-party endorsement, 2) Drive awareness and engagement of your latest news, and 3) Create searchable content and links that help with SEO. Join us for this episode as we give very specific guidance in how to develop a compelling campaign and the watch-outs to avoid.And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.