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Podcast: SaaS District
Episode: Inside Balsamiq: Education as a "Feature" of Your SaaS Product with Leon Barnard # 156
Description: Leon Barnard is a Designer, Writer, and Educator at Balsamiq. He uses his 10+ years of experience as a UX designer to teach user interface design basics and wireframing to Balsamiq's audience of mostly non-designers. He loves helping people and technology get along better.During this interview we cover:00:00 - ShoutOUT SMS and Email Messaging That Converts01:08 - Intro02:29 - Marketing Strategy on Balsamiq04:28 - Balsamiq Atypical Approach on Marketing06:56 - The Whole Product Concept10:11 - The "What Should I Make For Dinner" Feature13:12 - Product Experience, Features & Wireframing14:56 - The 4 Pillars Of Balsamiq's Sustainable Growth17:23...