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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Media Miniseries | Match Your Marketing Goals to Advertising Products with Patrick Carmody
Description: In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're diving deeper into advertising -- and in particular how to align your marketing goals with the right advertising products to support your business. Last week, we gave a comprehensive introduction to advertising with technical trade publications, and this week, we're diving in deeper with advertising to really discuss marketing goals and how to achieve them with different advertising products.In today's episode, Patrick Carmody, Area...