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Podcast: Sales Game Changers | Tips from Successful Sales Leaders
Episode: Three Keys to Ethically Influencing Customers With Cialdini Certified Trainer Brian Ahearn
Description: This is episode 442. Read the complete transcription on the Sales Game Changers Podcast website. Brian's TIP: "When we talk about ethically influencing people, there are three keys that have to be present. First is truthfulness. Now, it's not enough to tell the truth, we never hide the truth either, because if we know something will materially impact someone's decision and we withhold it, we're not being ethical. They will not look at us as an ethical influencer if they find that information out after the fact. The second thing is we only use the psychology...