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Podcast: Keep Optimising
Episode: Content Marketing: Video Marketing with bestselling author Jon Mowat
Description: Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about Creating Engaging Video Campaigns to Drive Brand Growth and Sales”, now in it’s second edition, and translated into 5 different languages!!We're discussing how to create the video that will increase your sales, including what works at different stages of the funnel, where to start, how to set yourself up for success, AND why you shouldn't be investing in a big b...