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Podcast: Taste Radio
Episode: "It's Better To Be An Outsider." How Brett Berish Rewrote The Rules Of Brand Creation.
Description: He's one of the most successful brand creators in the wine and spirits industry, but, until recently, Brett Berish avoided the limelight. Twenty-two years ago, Berish, whose family has long ties to the spirits business, launched Sovereign Brands, a brand development company that's responsible for the massively successful super-premium Champagne label, Ace of Spades, and premium cognac D'usse. Hip-hop icon Jay-Z acquired the former in 2014 and also bought a stake in D'usse, which is now co-owned by rum giant Bacardi. Sovereign's reputation for creating winning concepts continued with Luc Belaire, a line of French sparkling w...