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Podcast: Hop Forward: Getting You Ahead in the Brewing and Beer Business
Episode: Putting Language to Beer: How We Describe What's In The Glass [with Mark Dredge]
Description: Anyone who has ever attempted to describe the flavours and aromas of a beer will know that putting language to what's in the glass is both challenging, subjective and needs the right terminology.But what if we don't possess the language for ourselves or a customer doesn't quite know what they're after, but they certainly know what they don't want...!As brewers, bar staff and bottle shop owners, it's our job to be able to help consumers navigate the turbid waters of Hazy IPAs and describe the 'soft, pillowy grapefruit' that awaits them upon first...