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Podcast: Pipeline Visionaries
Episode: Digital Marketing Strategies that Fuel a $64 Billion Software Giant with Michael King, Sr. Director of Cloud Marketing at VMware
Description: This episode features an interview with Michael King, Senior Director of Cloud Marketing at VMware.Inside the $64 billion cloud computing and virtualization software giant, Michael is responsible for the VMware Cloud Marketing team and is tasked with transforming the customer perception of VMware’s cloud services and products.On this episode, Michael expands on the demand gen strategy that he calls “the relentless pursuit of whatever works,” illustrates his audience-action-measurement playbook, discusses the importance of a consistent customer experience, and explains why your channels must reflect your audience.Key TakeawaysHow the seismi...