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Podcast: New Books in Business, Management, and Marketing
Episode: Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)
Description: Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019).Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetiti...